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Corridor Signing Policy

6. Advertising or Decorative Devices
(Banners, Streamers, Inflatable Devices, Flags, etc.)

In this chapter:

  1. Introduction
  2. Inflatable Advertising Displays
  3. Banners, Streamers And House Flags
  4. National/Provincial Flags
  5. Advertising Messages On Trucks, Trailers Etc.

An advertising or decorative device is a device, other than a recognized or standard type of sign that is placed, or affixed, to advertise, attract attention, or to promote publicity for an individual firm, organization, product or event. They include devices of a decorative nature, banners, streamers, strings of flags or multiple flag installations, lights or other such devices. They are all subject to the approval of the Ministry. Approval shall be at the discretion of the Delegated Authority in accordance with the following:

  1. Advertising or decorative devices must not be placed adjacent to Class 1 and 2 highways except if specifically indicated in this policy.
  2. Advertising or decorative devices must not be placed within or allowed to overhang the right-of-way of the highway.
  3. Advertising or decorative devices must be placed at least 3 m (10 ft.) behind the highway property line and not in a daylighting or visibility requirement area. Where a service road exists, these signs must not be placed closer to the highway property line than 1.5 m (5 ft.) behind the service road property line.
  4. Approved advertising or decorative devices used solely to decorate a premise, to mark a particular holiday season, or a particular recognized public celebration or ceremony may be placed adjacent to a highway.
  5. The maximum period these devices may remain in place is 69 days and all such devices must be removed within 7 days after the date of the particular holiday which they have been placed to mark.
  6. An advertising or decorative device must not:
    • be allowed to move or turn by mechanical or other means. This shall also apply to any part or parts, standard or pylon.
    • have flashing lights or intermittent or activated lighting of any kind, including searchlights used solely as a means of attracting attention.
  7. All displays or devices must be in good taste. The Ministry reserves the right to determine what constitutes good taste.
  8. The following advertising or decorative devices within the controlled area shall be prohibited:
    • Holograms; and,
    • Searchlights.
  1. Inflatable Advertising Displays
    1. Inflatable advertising shall be considered as a temporary sign and will be allowed under permit per location or property.
    2. An inflatable device/display must be located so it does not encroach on the Ministry rights-of-way or daylighting area.
    3. An inflatable device/display shall only be allowed adjacent to Class 3 special controlled access, Class 4 Major and Class 5 Minor highways when an approved permit has been issued by this Ministry and must be on the property where the business is conducted.
    4. This type of advertising shall be prohibited adjacent to Class 1 freeways/expressways or Class 2 staged freeways/expressways except when the posted speed limit is 80 km or less.
    5. An inflatable advertising display may be internally illuminated but must not:
      • be allowed to move or turn mechanically or by other means,
      • have flashing lights or intermittent or activated lighting of any kind, including searchlights.
    6. An inflatable advertising display shall not be located on any property where in the opinion of the Ministry the display would block the vision of any motorist entering or exiting the property.
    7. One permit for a maximum of (6) months per calendar year will be issued.
  2. Banners, Streamers And House Flags

    Banners, streamers, strings of flags or multiple flag installations, lights, or other such devices shall be subject to the general restrictions for signs and shall be subject to the approval of the Ministry.

    1. Banners, Pennants and House Flags Adjacent to all Highways:

      The Ministry will allow banners, pennants or house flags adjacent to all highways, except banners across Class 1 and 2 highways. No messages will be allowed on the banner, pennant or house flag. These devices are intended to attract attention to the site without conveying any messages.

      Banners, pennants and flags shall be set back at least 3.0 m (10 feet) behind the Ministry property line with a support or pole height restriction of 7.6 m (25 feet) above property ground elevation.

      The number of banners or pennants permitted on a site will be determined by the property frontage along the highway. A maximum of three (3) banners, pennants or house flags are allowed for every 15 m (50 feet) of highway frontage.

    2. Banners Across Two - Lane Class 3, 4 and 5 Provincial Highways:

      The Ministry will allow banners marking occasions such as jubilees, anniversaries, special occasions sponsored by town councils, service clubs, Chambers of Commerce, etc. to be placed under the following conditions:

      • An application to place a banner over or across a 2-lane highway shall be made on an application for encroachment permit.
      • An approved banner shall be allowed for a period of time not exceeding four weeks. At the end of that time the banner is to be removed by the applicant.
      • The applicant shall be responsible for ensuring that the banner is kept in good repair at all times while it is in use.
      • The applicant shall be responsible for obtaining any and all other required approvals, which relate to the erection of the banner, such as, Hydro One, Bell Canada, Municipal, etc.
      • Approved banners must be placed a minimum of 7.6 m (25 ft.) in height above the centre line of the highway.
      • Approved banners must be supported at the top and bottom by a cable not less than 6 mm (1/4") in diameter or a rope not less than 13 mm (1/2") in diameter.
      • Approved banners must be placed as close as possible to the limits of the built-up areas of the city, town or village in question.
      • Banners must be constructed or manufactured so that they can withstand the elements.
      • Banners must not be attached to any part of a bridge or other highway facility.
      • Banners will not be permitted over or across Class 1 and 2 highways.
         
    3. Pole Mounted Event Banners:

      The Ministry will allow banners located on the highway right-of-way attached to existing poles to mark occasions such as jubilees, anniversaries, special occasions sponsored by the town council, service clubs, Chambers of Commerce, etc. to be placed under the following conditions:

      • An application to place a banner along a 2-lane highway shall be made on an application for encroachment permit.
      • Third party advertising will not be permitted on the banners.
      • An approved banner shall be allowed for a period of time not exceeding 6 months. At the end of that time the banner is to be removed by the applicant.
      • The applicant shall be responsible for ensuring that the banner is kept in good repair at all times.
      • The applicant shall be responsible for obtaining any and all other required approvals, which relate to erection of the banner, such as Hydro One, Bell Canada, Municipal, etc.
      • Approved banners must not exceed 0.61 metres (2 feet) in width and 1.83 metres (6 feet) in length and shall be placed on an existing pole a minimum of 3.66 metres (12 feet) off the ground.
      • Approved banners must be placed within the limits of a built-up area of the city, town or village in question and the posted speed limit must be less than 70 km/h.
      • Banners must be constructed or manufactured so that they can withstand the elements.
      • Banners will not be permitted along Class 1 and 2 highways.
  3. National/Provincial Flags

    Flag poles shall be set back behind the property limits a sufficient distance such that they cannot fall on to the travelled portion or shoulder of the highway.

    No restrictions on size and number of flags, unless in the opinion of the Delegated Authority the flags are causing a traffic hazard. No permits are required.

  4. Advertising Messages On Trucks, Trailers Etc.

    Trucks, trailers etc. bearing an advertising message or business or private identification shall be classified according to use.

    A sign of this nature must not be placed in the controlled area where the message, if displayed on a standard type sign, would be contrary to this policy (i.e. billboard signs adjacent to a Class 1 or 2 highway).

    In the event trucks, trailers etc. carrying advertising or other messages are placed adjacent to a highway in contravention of this policy, the Delegated Authority shall discuss the matter with the owner of the advertising device and/or the property owner where the advertising device is located, regarding the removal of the advertising device.