This video shows a driver behind the wheel of a street driving video game. He is driving at the proper speed with eyes focused on the road and hands on the wheel.
When the driver begins to use hand-held electronic devices such as an iPod, smartphone or a cell phone, he becomes distracted and collides with another vehicle.
The evidence speaks for itself: drivers who use cell phones are four times more likely to be in a collision than a driver who is focused on the road.
Our message is simple: keep your eyes on the road and hands on the wheel.
Find out more about the Insurance Bureau of Canada's D.U.M.B. Car driver distraction simulator.
Download a copy of Ontario Medical Association’s 2008 report: Cellular Phone Use and Driving: A Dangerous Combination.
Read about a recent RBC Insurance / Ipsos-Reid survey on Canadian drivers and cell phone use.