Driver Distraction

Driver Distraction: A Simulation

This video shows a driver behind the wheel of a street driving video game. He is driving at the proper speed with eyes focused on the road and hands on the wheel.

When the driver begins to use hand-held electronic devices such as an iPod, smartphone or a cell phone, he becomes distracted and collides with another vehicle.

The evidence speaks for itself: drivers who use cell phones are four times more likely to be in a collision than a driver who is focused on the road.

Our message is simple: keep your eyes on the road and hands on the wheel.

Learn more

Find out more about the Insurance Bureau of Canada's D.U.M.B. Car driver distraction simulator.

Download a copy of Ontario Medical Association’s 2008 report: Cellular Phone Use and Driving: A Dangerous Combination.

Read about a recent RBC Insurance / Ipsos-Reid survey on Canadian drivers and cell phone use.

Get tips on how to reduce distractions in your vehicle or visit the US Department of Transportation site at: http://www.distraction.gov